Nike 6.0 Summer Lab Opening Day

May 29, 2010  |  snow  |  ,  |  No Comments

Join us this Saturday, May 29th as we celebrate the start of summer snowboarding with the opening of the NIKE 6.0 Summer Lab.

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ROME SDS + The Shred Remains Update

March 7, 2010  |  snow  |  ,  |  No Comments

The Shred Remains Update: Snow, Sake and Vampire Hours in Japan

The filming of “The Shred Remains” has officially kicked off. Although we’ve gotten a couple shots here and there in prior weeks, this was the first real trip to get the project underway. Eiki, Lazz, Will and Paxson along with filmer Leland McNamara, Team Director Ryan Runke, TWS and

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Jake Blauvelt On With Oakley Apparel

February 26, 2010  |  fashion, snow  |  , ,  |  No Comments

Hailing from Vermont, 20 year old Jake Blauvelt has made a name for himself with his smooth riding style. Whether he’s shredding in the backcountry, park or pipe, Jake puts it down with super clean style. In addition to his footage in THAT, Jake has earned a cover on

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2010 Olympics Women’s Snowboard Halfpipe Finals

February 19, 2010  |  snow  |  ,  |  No Comments

As a 13 year old grommet, Australian Torah Bright’s snowboarding talent, drive and passion took her to Whistler, BC where she first lived on her own for a whole season. Now nearly a decade later, that same talent, drive and passion has taken her to the pinnacle of women’s snowboarding: The top rung of the Olympic halfpipe podium. It seems only fitting that this

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Rome SDS Addictive Collection + Last Supper

February 18, 2010  |  snow  |  , ,  |  No Comments

Vermont’s Rome SDS has a full lineup of bangers for 2011 but for sure the most eye catching is the “Last Supper” Agent Rocker board from their Addictive Collection. Featuring all the notable celebs that kicked the bucket last year from Billy Mays to Patrick Swayze and DJ AM and with Michael Jackson as the centerpiece, this board proves

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White Wins Gold + Throws Down Double McTwist 1260

February 18, 2010  |  snow  |  ,  |  No Comments

The fans were waiting. Shaun White could see them packed in the stands at the bottom of the hill ready for snowboarding’s greatest showman — all of 23 years old — to go do his thing.

Only he couldn’t. Not for a minute anyway.

His second Olympic halfpipe gold medal already won, White turned to U.S. Snowboarding coach Mike Jankowski and told him,

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Ride Signs Jake Blauvelt to International Snowboard Team

February 17, 2010  |  snow  |  , ,  |  No Comments

Ride Snowboards today fortified its international pro snowboard team with the likes of Jake Blauvelt, one of the world’s most recognized backcountry slayers. The initial contract extends three years and includes a board design collaboration heading into the 2011 season.

“Jake is unbelievably creative and smooth riding on any backcountry terrain,” said Scott Mavis, Global Vice President of Marketing for Ride. “He makes it look effortless. His style and personality are a

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2010 Campus Rail Jam Tour

February 10, 2010  |  snow  |  ,  |  1 Comment

2010 is upon us and the Campus Rail Jam Tour has officially hit the open road to spread the shred across the western US! With new partners, new features, and some tasty surprises, the Campus Rail Jam Tour has made skipping school easier than ever before! Over the next few months the crew will be disrupting class with 30 tons of snow, three ridiculous rails, and enough free product to fill your dorm room closet. Hacky-sackers and Frisbee-tossers beware, your beloved fields are about to

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International Olympians Sweep Podium At Canadian Open Halfpipe Finals

February 7, 2010  |  snow  |  ,  |  No Comments

Six Olympians from four countries swept the podium today during the halfpipe competition at the second annual Burton Canadian Open. It was picturesque day in Calgary for the internationally diverse field of riders who were competing for a piece of the $25,000 prize purse, in addition to

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US Olympic Snowboard Team Named

January 26, 2010  |  snow  |   |  No Comments

Olympic gold medalists Shaun White (Carlsbad, CA), Kelly Clark (Mt. Snow, VT), Hannah Teter (Belmont, VT), and Seth Wescott (Sugarloaf, ME) each highlight a talent-filled roster as the U.S. Ski and Snowboard Association (USSA) announced the 2010 Olympic Snowboarding Team Monday.

USSA President and CEO Bill Marolt, together with the U.S. Olympic Committee and Team partner Visa, announced the roster of 18 athletes to compete in the snowboard events at Cypress Mountain in Vancouver.

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