The 2010 Burton Demo Tour is underway, including over 200 stops where riders can try the latest Burton hardgoods for free, featuring the most recent developments in board shapes in addition to Burton’s EST bindings and the Channel snowboard technology. The largest consumer product demo in the snowboard world, the Burton Demo Tour also includes 10 Super Stops; 10 weekend-long events with a dedicated sponsor village and after-parties for local riders.

For the third year running, the Burton Am Series competitions will take place at select stops. The Am Series gives up-and-coming riders an opportunity to

Sierra x Burton Custom

Sierra Snowboard is excited to announce the arrival of three new collaboration snowboards made by Burton, Capita, and Flow – all with custom Sierra Snowboard graphics, innovative technology and amazing pricing.

The brand new 2010 Sierra Crew, made by Burton in their Austrian factory, is an all-mountain cambered snowboard similar to the Burton Custom, but built with standard four-by-two binding mounts for greater compatibility with a wide range of snowboard bindings.

Designed to ride just like the best-selling Burton Custom, the new Sierra Crews come in six sizes: 152, 155, 156 (limited edition), 157 wide, 158, and 160 wide. All feature brand new Sierra Snowboard graphics created by artist Phil Wiles – including a limited edition 156 cm version nicknamed the “Hybrid” – with input on colors provided by the online community on SierraSnowboard.com.

Sierra x Burton Limited Edition Custom "Hybrid"

Sierra Snowboard chose the Burton Custom as a model because it’s a board that experienced riders can love immediately, and newer shredders can appreciate as they progress.

“The 2010 Sierra Crew is what happens when the top manufacturer in snowboarding combines with the biggest and most passionate snow community,” said Donald Fierros, Sierra Snowboard snowboards manager. “Needless to say, this board rips everything the mountain has to offer. And being able to collaborate with Burton helps out quite a bit in developing a new wave of high quality snowboards at amazing prices, and also helps us take Sierra Snowboard as a brand of snowboarding gear to the next level.”

Also on the shelves today is the Sierra Snowboard-Capita collaboration board, the Sierrascope FK, geared toward the progressive park rider.

Sierra x Capita "Sierrascope FK"

Based on Capita’s highly-praised 2010 Horrorscope FK model – a lightweight freestyle board featuring subtle reverse-camber design for a buttery feel – the Sierra Snowboard team added carbon stringers in an X between the Sierrascope’s binding inserts for better stability at speed, and a sintered die-cut base for better acceleration. Combine those features with Capita’s Reforestation Certified Sustainable Core and the 2010 Sierrascope makes a legitimate commitment to responsible manufacturing. The graphics on the Sierrascope FK – which comes in 152 and 156 sizes – are the reverse of the Capita Horrorscope FK, and can only be found in the Sierra-exclusive edition.

“Adding the 2010 Sierrascope to the Sierra Snowboard lineup gives us a great freestyle board to complement the all-mountain versatility of the 2010 Sierra Crew,” Fierros said. “And keep a lookout for an upcoming collaboration with Capita on snowboard bindings either later this season or possibly next.”

Sierra x Flow

Rounding out Sierra’s lineup of collaboration boards is the new Sierra Team, which is shaped like the Flow Team, but with a softer flex, making it a great all-mountain board perfect for a rider looking to progress all over the mountain. Available in 153, 157 and 159, the new Sierra Team are in stock and ready to ship now at 50 percent off their suggested retail price.

(via: snowboard-mag)

After much anticipation, Burton unveils today the US Snowboard Team Uniforms for the upcoming 2010 Winter Olympics. This February, as the US Snowboard Team steps onto the World’s stage in Vancouver, they will look and feel unmatched with designs that speak to both individuality and heritage, key hallmarks of the Burton brand and the snowboard culture. Building on their long-standing relationship with Gore, Burton has enhanced their own unique designs with the Gore-Tex® brand.

The women's Olympic snowboarding uniform by Burton.

The men's Olympic snowboarding uniform by Burton.

The Olympic uniforms feature a fresh and progressive style while also managing to pay tribute to more classic Americana fashion staples. The pants seamlessly integrate the look of real, worn, vintage denim, and the jackets feature preppy plaids adorned with leather patches and chenille crests with both pieces incorporating the performance benefits of Gore-Tex fabric. All product development at Burton is rider driven and this Olympic outerwear is no exception. Burton held a roundtable discussion with top pro-snowboarders and Olympic hopefuls Elena Hight, Mason Aguirre, Danny Davis, Kevin Pearce, Jack Mitrani, Luke Mitrani, Steve Fisher, Scotty Lago, and Louie Vito to review design concepts for the outerwear before arriving at the final creation.

“Since its inception, Burton has been a rider driven company,” said Jake Burton, Founder and Chairman of Burton Snowboards. “For the creation of the US Snowboard Team uniform, we listened carefully to the riders’ needs and used their input to ensure that the final fit, fabrics and overall design would maximize their performances and take these riders to the podium. It was also absolutely critical to ensure these Olympic uniforms were worthy of bearing the Burton name.”

The partnership with the Gore-Tex brand, the official fabric of the 2010 U.S. Snowboarding Team’s Olympic outerwear, further enhances the technical designs, enabling riders to compete in a variety of cold weather conditions. Gore-Tex fabrics combat the snow, ice, water and wind, while maintaining breathability, keeping riders drier and more comfortable.

“The Olympic team is made up of the best riders in the world and they demand the best in functionality and performance,” says Brad Hill, NA Snowsports Marketing Leader.” As the leader in technical fabrics, our number one priority at Gore is to make sure our products are best in class. By blending Burton’s unique style with the unbeatable comfort and protection found in Gore-Tex fabric we’re confident the uniforms will enable riders to stay focused on the challenges of the event itself, and not on the distractions bad weather can bring.”

Providing support for riders worldwide, Burton is supplying the official uniforms for the Chinese and Finnish snowboarding teams for the 2010 Winter Olympics.

Visit online at www.burton.com.

(story: transworld snow)